Forming: Consultative Sales and Pitch Strategy Consultancy
Forming is a strategic sales consultancy that transforms how businesses win work. I specialise in consultative sales methodologies, pitch narrative design, and high-impact business development research.
Understanding before proposing
Most agencies respond to the brief. I interrogate it. I work with agencies to uncover: The problem inside the brief. The commercial tension behind the problem. The organisational dynamics shaping the brief. Because the brief is rarely the real issue. Yes, it takes longer. It kills templated decks; it doesn’t scale nicely across 40 carpet-bombing pitches a month either. But it wins the work that matters. The kind that turns into retained relationships instead of polite losses. If you want to stop competing on output and start competing on understanding, let’s talk.
Primary Consulting Services
- Consultative Sales Transformation: Moving teams from transactional product-selling to insight-led consultative partnerships.
- High-Stakes Pitch Design: Structuring pitch decks and oral presentations to win complex B2B contracts through narrative and strategy.
- Strategic Business Development: Utilising deep-dive research and creative approaches to build sustainable revenue pipelines.
- Winning Work Frameworks: Bespoke coaching for leaders and sales teams on the art and science of the consultative win.
Our philosophy: We don't believe in the Growth Fairy—we believe in rigorous research and creative execution.